Kanye West And Lil Pump’s Video “I Love It” Breaks YouTube World Record
Kanye West and Lil Pump’s oddball music video for “I Love It” is now the biggest global debut for a hip-hop video on YouTube as it has garnered 76M views within the first week which surpasses the record previously set by Childish Gambino’s “This Is America.”
Those numbers make the video for “I Love It” featuring Adele Givens the biggest-ever global debut for a hip-hop video on YouTube, and on top of that, the song has been streamed across multiple platforms a total of 115 million times.
— Def Jam Recordings (@defjam) September 15, 2018
The track and the Spike Jonze-executive produced video have proved to be a viral sensation over the past weeks, after the music video debuted at the Pornhub awards, which West also creative directed.
Billboard also gathered that Kanye West and Lil Pump’s “I Love It” is expected to debut in the top 40 of the Billboard Hot 100. It said that it has much to do with the 20M+ streams it received within the first week in the U.S.
Download/Stream “I Love It” here: https://KanyeWestLilPump.lnk.to/ILoveIt
Currently, “I Love It” has racked up 88,452,278 views and counting. Check out the video below if you haven’t already.